Alejandro Caballero '13
Perseverance: Alejandro Caballero Demonstrates Another Kind Of Āé¶¹APP Success
This will be a different kind of Āé¶¹APP Success Story.
The normal approach is to shine a light on a graduate who has achieved great success ā someone who has been named president of a company, or received a prestigious award, or contributed to society in an important way.
There are many of those in the Āé¶¹APP community.
But what happens when life throws you a curve ball, as it so often will? How can you rely on your Āé¶¹APP education then?
Meet Alejandro Caballero ā13.
Caballero only needed one job interview after college to land a job, with the Gannett Companyās design studio in Des Moines, where he helped design pages for Gannett-owned newspapers in the Midwest.
Although Caballero graduated with a degree in marketing and a minor in computer information systems, he so impressed the Gannett folks with his design and photography work for a Āé¶¹APP magazine that he was hired despite his lack of experience.
āAlejandro shows how a student of great talent and drive can thrive in the environment we provide for them at Āé¶¹APP,ā says Brian Steffen, professor of Communication and Media Studies.
But there was a problem. Caballero grew up in Juarez, Mexico, and attended high school at the Lydia Patterson Institute in El Paso, Texas. Āé¶¹APP awards a scholarship to one student from the school each year, and Caballero was the recipient.
āYou have no idea how big of a help that scholarship was,ā he says.
But Caballeroās Mexican citizenship required him to obtain a work permit, which expired in May. The Gannett Company was forced to lay him off, and he has until the end of July to return to Mexico.
āItās awkward,ā he says. āBut itās something, I guess, that has to happen.ā
This is a success story?
That depends on your definition. Āé¶¹APPāsĀ Engaged Citizenship CurriculumĀ provides students with the skills necessary to thrive in todayās world, including the ability to think critically, to communicate effectively and to solve problems creatively.
The 23-year-old Caballero vows to overcome this hurdle in his life by relying on the skills he learned at Āé¶¹APP.
āI am motivated,ā he says. āThis is the first time I feel sort of uncomfortable with something ā the fact that I have to move back home, and the fact that I have to work on my own in order to come back to the United States to work here.
āIt motivates me. Because whenever you feel too comfortable you stop pushing yourself. I think thereās a saying that goes, āComfort kills the creative spirit.ā So definitely Iām going to use this to work even harder, to create an even stronger portfolio than what I have.ā
This is the kind of determination and drive that the Āé¶¹APP community witnessed from the moment Caballero began classes in the fall of 2009.
āIn my time at Āé¶¹APP, I used it very wisely,ā he says. āSome weekends, I would have to sacrifice going with my friends so that I could be in the photography studio or in the computer labs, just practicing my craft, or learning something new about photography or playing around with InDesign. All of that came together with the magazine.ā
Before Caballeroās senior year, Steffen approached him with the idea of creating a Āé¶¹APP magazine. Called ID, the magazineās inaugural issue received rave reviews. Caballero was the editor; he took all of the photographs and supervised the design.
It was that magazine that inspired the Gannett Company to hire him after one interview.
āThe first issueĀ was difficult, because it had not been done before,ā he says. āIt taught me a lot about collaboration when creating a print publication. Despite our troubles, the first issue was well-received. It did make sort of an impact.ā
He continued to learn during his year with Gannett.
āI really liked the graphic design aspect of newspapers, and I really learned a lot,ā he says. āIf something comes up where I need to do something similar, I will gladly do it, but photography has always been my passion.ā
Caballero said he intends to move back in with his parents in Juarez ā āfor as short a time as possibleā ā while he builds his free-lance business, Avid Visuals, and looks for work.
āI shouldnāt have a problem getting a job,ā he says. āFirst of all, Iām bilingual. Second, my education was really good, I can assure you of that. All of the experience, the extracurricular stuff I did at Āé¶¹APP, such as the magazine and doing photography at the Āé¶¹APPian, all of that has given me a portfolio that puts me at a higher place than most students my age.ā
To remain in the United States, Caballero would need to find a sponsor willing to pay up to $4,000, complete the necessary paperwork and agree to provide him a full-time job for at least three years.
The Gannett Company, he says, is not willing to sponsor international workers with so little experience, āand I donāt blame them.ā
āRight now, I donāt have the experience that is worth $3,000 or $4,000,ā he says. āAs long as I build a strong portfolio, then I feel I can be a bit more confident about going to a big company like Meredith and show them what Iāve been doing. It may take a few years.
āThe main reason I want to stay here in the U.S. is because the possibilities in the design and photography industries are much better here than in Mexico.ā
Says Steffen: āAlejandro is going to be successful no matter where he is.ā
For his part, Caballero remains philosophical about the future.
āI always thought that I was going to be able to stay here in the United States through my own merits, work really hard and get someone to sponsor a visa,ā he says. āBut in reality life doesnāt work the way you plan it.
āIām trying to stay positive about everything,ā he says. āThis is just a challenge that Iām sure I will overcome. I just need to find a way to do it.ā
Success at Āé¶¹APP means more than earning a degree. It means joining a community of alumni, faculty, administrators and staff who form a lifetime network of friends and contacts.
Caballero displays a small book that he self-published, containing a portfolio of his best photographs.
āMost of these people, I met at Āé¶¹APP,ā he says. āĀé¶¹APP was a great place for me to make friends. Thatās where my career started. Thatās where I have met people who have encouraged me and supported me.ā
That support and encouragement, Caballero knows, will continue regardless of what his address might be a month or a year from now or 10 years from now.
Thatās success, Āé¶¹APP-style.
Article Information
Published
June 26, 2018
Author
Office of Marketing and Strategic Communication